Google My Business management
Google My Business Management That Helps Local Customers Find You
We set up, verify and optimise your Google Business Profile (formerly Google My Business), then keep it active, accurate and well reviewed, so you show up when people search nearby.
The problem
Why Many Local Businesses Are Missed on Google
Most people check Google Search or Maps before they call. These four problems are common, and each can be fixed.
Not showing in local search
An incomplete or wrongly categorised profile gives Google little reason to show you for nearby searches.
Profile never claimed or verified
Unverified profiles are limited, and details you have not secured can be changed by others.
Few reviews, no replies
Customers read reviews before they call. Unanswered or sparse reviews make a business look inactive.
Wrong details on Google
An old phone number, wrong hours or a misplaced pin sends customers to the wrong place, or to a competitor.
What we do
What We Do for Your Google Business Profile
Pick one item or let us manage the whole profile.
Profile Setup and Verification
Claim it, fill it, secure it.
- Create or claim your profile
- Complete the verification process with you
- Correct name, address, phone and hours
- You stay the owner of the profile
Categories and Services
Tell Google exactly what you do.
- Right primary category and extras
- Services and products listed clearly
- Attributes that apply to your business
- Service area set up if you travel to customers
Photos and Branding
Show the business, not just list it.
- Logo and cover image set correctly
- Photo plan for storefront, team and work
- Sizes and quality that Google accepts
- Regular additions to keep the profile fresh
Posts and Offers
Keep the profile active.
- Updates, offers and events posted regularly
- Clear call-to-action buttons
- Posts written in plain, honest language
- Calendar planned with your promotions
Reviews and Replies
Earn them honestly, answer every one.
- A simple way for happy customers to review you
- Professional replies to every review
- Calm handling of negative reviews
- No fake or paid reviews, ever
Local Keywords
Match how people really search.
- Keyword research for your services and area
- Wording used naturally in descriptions and services
- Competitor profile comparison
- No stuffing, which Google can penalise
Duplicates and Suspensions
Fix problems that block you.
- Find and resolve duplicate listings
- Appeal support for suspended profiles
- Guideline check before changes are made
- Documents and evidence prepared with you
Performance Reporting
See what customers actually do.
- Calls, direction requests and website clicks
- How customers found your profile
- Monthly summary in plain language
- Next steps based on the numbers
Website and Citations
Keep your details consistent.
- Website and booking links checked
- Business details matched across major directories
- Contact details and schema on your website
- Links to your Google Ads and SEO work
How local ranking works
How Google Decides Who Shows in Local Results
Google says local results are based mainly on three things: relevance, distance and prominence.
Relevance
How well your profile matches what the person searched for. Complete, accurate information and the right categories help.
Distance
How far your business is from the searcher or the location they typed. You cannot change where you are, but you can set your details correctly.
Prominence
How well known your business is, including reviews, ratings and its presence across the web.
Your business type
Shop, Service Area or Both
The way your profile is set up depends on how customers reach you.
Shop or office with visitors
Customers come to you. Your address, opening hours and photos of the place matter most.
Service-area business
You go to customers, such as a plumber or tutor. The address can be hidden and a service area shown instead.
Both
You have a location and also travel. We set up the address and the service area correctly together.
How a project works
How We Manage Your Profile
Five steps, from the first audit to monthly upkeep.
Audit
We review your profile, competitors and how you appear in local search.
Fix the basics
We correct details, categories, services and verification.
Build it out
We add photos, descriptions, services and your first posts.
Reviews
We set up an honest process for asking for and answering reviews.
Maintain and report
We keep posting, replying and reporting on what customers do.
Good habits
The Profile Habits We Follow
Small habits that keep a profile accurate and safe.
Use your real business name
Adding keywords or locations to the name breaks Google's guidelines and can get a profile suspended.
Keep details identical everywhere
Name, address and phone should match your website and directories exactly.
Update when anything changes
Holiday hours, a new number or a new service should go on the profile the same day.
Answer every review
Replies show customers, and Google, that someone is paying attention.
Add real photos
Genuine photos of your place, team and work build more trust than stock images.
Read the guidelines first
Google's rules decide what is allowed. We check each change against them.
Why profiles struggle
10 Google Business Profile Mistakes to Avoid
Several of these can lead to suspension, so they are worth checking.
1. Stuffing keywords into the business name
It can lead to suspension. Use your real name exactly as it appears on your signboard.
2. Choosing the wrong primary category
The primary category has a big effect on which searches you appear for. Choose the one that best describes your main service.
3. Ignoring verification
Without verification, you cannot fully manage the profile. Complete it as soon as possible.
4. Buying or faking reviews
Fake reviews can be removed and can put the profile at risk. Earn real ones.
5. Offering rewards for reviews
Google's policy does not allow incentivised reviews. Ask, do not pay.
6. Using a virtual office or a fake address
Listing a place where you have no real presence breaks the rules and can get you suspended.
7. Creating duplicate profiles
Duplicates split reviews and confuse customers. Merge or remove them.
8. Letting the profile go quiet
Old hours, no photos and no replies make a business look closed.
9. Ignoring negative reviews
A calm, helpful reply can win back the customer and impress everyone who reads it.
10. Letting an agency own your profile
You should always be the owner, with the agency added as a manager that you can remove.
Before you hire
Before You Hire Someone: 8 Questions to Ask
Ask us these, or ask anyone else you are considering.
1. Will I remain the owner of my profile?
A good answer is yes. You should be the owner and the agency added as a manager.
2. How do you get reviews?
A good answer is by asking real customers in a simple way, never by buying or faking reviews.
3. Will you change my business name?
A good answer is no, unless it differs from your real-world name. Keyword-stuffed names break the guidelines.
4. Can you guarantee a top ranking?
A good answer is no. Nobody controls Google's results. Anyone who guarantees them is overselling.
5. What do you do each month?
A good answer lists specific tasks, such as posts, replies, photos and a report, not vague promises.
6. How will I see results?
A good answer is a report showing calls, direction requests and website clicks from Google's own data.
7. What happens if my profile is suspended?
A good answer explains how they check the cause, prepare evidence and appeal, without promising an outcome.
8. Who will be working on my profile?
A good answer names the person. At Ad Infoweb, you deal directly with the person doing the work.
What you get
What You Receive
Clear, practical deliverables you can check for yourself.
What to expect
What to Expect
Simple and in writing, so you always know what you are getting.
A free profile review first
We look at your current profile and competitors, then tell you what we would fix first.
You stay the owner
We work as a manager on your profile. You can remove us at any time.
Honest about results
We cannot control Google, so we never promise a ranking. We report what changes.
Who this is not for
Businesses with no real location or service area, or anyone who wants fake reviews or a keyword-stuffed name.
Why Ad Infoweb
Why Work With Ad Infoweb
You deal with the person doing the work
Ajay has 5 years of hands-on experience in Google Ads, ASO and SEO, and works on your profile directly.
Built to follow the rules
We check each change against Google's guidelines, so you are not putting your profile at risk.
Profile, SEO and ads together
Your profile can work with your website, SEO and Google Ads as one local plan.
Frequently Asked Questions
It means setting up, verifying, optimising and regularly maintaining your Google Business Profile, the listing that appears in Google Search and Maps. This includes accurate details, categories, photos, posts, reviews and reports.
Yes. Google renamed Google My Business to Google Business Profile in 2021. Many people still use the old name, so we use both on this page.
No. Service-area businesses, which travel to customers, can have a profile and hide their address. A business with no real presence or service area is not eligible.
Google decides which verification options you see, such as a phone call, text, email or video. We guide you through each step and you stay the owner.
No. Google decides results using relevance, distance and prominence. We improve the parts you control and report honestly on what changes.
We set up a simple way for happy customers to leave a review and give you reply templates. We never buy, fake or reward reviews, which Google’s policy does not allow.
We help you reply calmly and professionally. If a review breaks Google’s policies, such as spam or a fake review, we can flag it for removal.
We check the likely cause, prepare the evidence and submit an appeal with you. Google makes the final decision, so we cannot promise reinstatement.
Yes. We find duplicates and request removal or merge them so reviews and details are in one place.
Yes. You stay the owner. We are added as a manager, and you can remove us at any time.
Fixes to details and categories can help within weeks, while reviews and prominence build over months. We cannot give a fixed date because it depends on your area and competitors.
Yes. A strong profile supports local SEO, and the same keyword research can guide your website and ads. We can run all three as one plan.
Let's Look at Your Profile Together
Tell us about your business and we will review your Google Business Profile and tell you what we would fix first. Free, and no obligation.
hello@adinfoweb.com