Meta ads management
Meta Ads That Bring Enquiries, Not Just Clicks
We plan, create and manage Facebook and Instagram ads around the number of leads or sales you want, and we check the quality of what comes in, not only the cost.
The problem
Why Many Businesses Spend on Meta Ads and Get Little Back
The same four problems come up again and again. Each one has a fix.
Clicks and likes, but no enquiries
The ad gets attention but the people who respond are not buyers. Reach is easy to buy. Customers are not.
Leads that never answer
Cheap leads from forms that anyone can fill in often turn out to be wrong numbers or people who were never interested.
The same ad shown too long
When the same creative runs for weeks, people stop noticing it and results fall, even though the budget stays the same.
A budget nobody can explain
Spend goes up, results are unclear, and the report shows numbers that do not connect to your business.
What we do
What We Do With Your Meta Ads
Pick one service or let us run the whole plan across Facebook and Instagram.
Lead Generation Ads
Collect enquiries from people who are interested.
- Instant forms and website lead campaigns
- Questions that filter out poor leads
- Fast follow-up process agreed with you
- Lead quality reviewed, not only cost
Click-to-WhatsApp and Messenger Ads
Start the conversation where your customers already are.
- Ads that open a WhatsApp or Messenger chat
- Opening messages written for you
- Response times and replies reviewed
- Works well for local and service businesses
Sales and Conversion Ads
Send traffic to a page built to convert.
- Campaigns aimed at purchases or enquiries
- Landing page checks before spending
- Budgets moved to what converts
- Clear tracking from ad to result
Retargeting
Bring back people who showed interest.
- Website visitors and engaged audiences
- Reminder ads with a clear next step
- Frequency limits to avoid overexposure
- Measured separately from new customers
Audience Planning
Show ads to the right people.
- Location, age and interest targeting
- Custom audiences from your contacts and visitors
- Broader audiences tested against narrow ones
- Audiences refined with real results
Ad Creative and Copy
Ads people stop to look at.
- Image and carousel designs
- Headlines and text that match your offer
- Several versions tested against each other
- Fresh creative before the old ads tire
Reels and Video Ads
Show your product or service in motion.
- Short video ads for Reels and Stories
- Hooks written for the first seconds
- Vertical formats for phone screens
- Subtitles for people watching without sound
Pixel and Conversion Tracking
Know which ads bring results.
- Meta Pixel set up and checked
- Key actions tracked, such as leads and purchases
- Events tested before spending scales
- Reports tied to your goals
Reporting and Optimisation
See what is working, in plain language.
- Weekly checks of spend and results
- Lead quality and cost per result
- What we will change next
- Your ad account stays in your name
Campaign objectives
Choosing the Right Campaign Goal
Meta optimises for the goal you pick. A wrong goal is one of the most common reasons ads underperform.
Leads
You want enquiries, quotes or sign-ups. Best for service businesses, courses and local shops.
Sales
You want purchases or paid bookings, and your website tracks them. Best when the product can be bought online.
Traffic
You want visitors to a page. Useful for new pages or content, but not the same as customers.
Awareness
You want to be seen by more people in an area. Good for new businesses and launches, harder to measure.
Engagement
You want likes, comments or messages. Useful to build a first audience or start chats.
App promotion
You want installs or in-app actions for a mobile app, which has its own plan.
Where the click goes
Lead Form, WhatsApp or Website: Where Should the Click Go?
Where you send people changes who responds. Here is how the three compare.
Instant lead form
The form opens inside Facebook or Instagram, so it is quick to fill in. Fewer steps usually means more leads, but some will be less serious.
- Easy for the user
- Needs filter questions
- Follow up fast
Click to WhatsApp
The ad opens a chat with you. It suits businesses that sell by conversation, and many customers feel more comfortable messaging.
- Personal and quick
- Needs fast replies
- Great for local sales
Your website
The visitor reads more before deciding. It takes more effort for them, but those who convert are often more informed.
- More information
- Needs a good page
- Works well with tracking
How a project works
How We Run Your Meta Ads
Five steps, from the first review to the monthly report.
Goals and offer
We agree what a good lead or sale is, what you can offer and what you can handle.
Tracking and audiences
We set up the Pixel and your audiences, so results can be measured.
Creative
We create ad images, videos and copy, with several versions to test.
Launch and test
We start with small budgets, and learn which ads and audiences work.
Improve and report
We move spend toward what works and report in plain language every month.
How we spend your budget
How We Look After Your Ad Spend
Small habits that keep spend working for you.
Start small, then scale
We begin with a modest budget, learn what works, and increase spend only when results justify it.
Let the learning finish
Meta needs enough results to learn, so changing ads every day slows it down. We change one thing at a time.
Refresh before ads tire
When the same people see the same ad too often, results fall. We watch frequency and bring in new creative early.
Reply to leads quickly
A lead contacted within minutes is far more likely to respond. We agree a follow-up routine with you.
Judge lead quality
A cheap lead that never answers is expensive. We look at how many leads become real conversations.
Follow Meta's ad rules
Meta rejects ads that break its standards. We write and design within them, so your account stays safe.
Why ads disappoint
10 Reasons Meta Ads Disappoint
Most of these cost advertisers quietly. Spotting them is half the work.
1. Boosting posts instead of running proper campaigns
A boost is quick, but it limits your goals, audience and tracking. Campaigns give far more control.
2. Targeting everyone
Ads that speak to no one in particular get ignored. Be clear about who the ad is for.
3. Using one ad and hoping
You cannot know what works from a single ad. Test several images, hooks and messages.
4. Sending people to a weak page
The ad did its job. A slow or confusing page loses the enquiry.
5. No tracking
Without the Pixel and proper events you cannot tell which ads brought customers.
6. Judging by likes and reach
They feel good and prove nothing. Look at leads, sales and cost per result.
7. Slow follow-up on leads
Interest fades fast. Contact leads quickly or lose them.
8. Changing everything every day
Constant edits stop Meta from learning. Change in steps.
9. Ignoring ad fatigue
People tire of repeated ads. Refresh the creative before results drop.
10. Breaking ad policies
Rejected ads and restricted accounts cost time and money. Learn the rules first.
Before you hire
Before You Hire a Meta Ads Agency: 8 Questions to Ask
Ask us these, or ask anyone else you are considering.
1. What goal will you optimise for?
A good answer is leads or sales that matter to your business, not likes, reach or clicks.
2. How will you judge lead quality?
A good answer includes filter questions, follow-up and checking how many leads become real conversations.
3. Who creates the ads?
A good answer says who writes and designs them, and how many versions will be tested.
4. Do you guarantee results?
A good answer is no. Results depend on your offer, market and follow-up.
5. How will tracking be set up?
A good answer covers the Meta Pixel and the key actions to track, tested before spend scales.
6. Who owns the ad account?
A good answer is you. Your ad account and page should stay in your name.
7. How will you report to me?
A good answer is a plain report with spend, results, cost per result and next steps.
8. Who will be working on my account?
A good answer names the person. At Ad Infoweb, you deal directly with the person doing the work.
Tools
The Tools Behind Your Ads
We work inside your own accounts, so your data stays yours.
What to expect
What to Expect
Simple and in writing, so you always know what you are getting.
A free ads review first
We look at your offer, your page and any current ads, then tell you what we would do first.
Scope agreed in writing
You choose the services you need. We agree what is included before work starts.
Your accounts stay yours
Your ad account, page and Instagram account stay in your name. Ad spend is paid directly to Meta.
Who this is not for
Businesses that expect guaranteed leads or sales, cannot follow up with enquiries, or want to run ads for offers they cannot deliver.
Why Ad Infoweb
Why Work With Ad Infoweb
Paid ads are our daily work
Five years of running paid campaigns shapes how we plan budgets and read results.
We run paid campaigns ourselves
We run lead generation ads for our own project, so we work with the same costs and trade-offs you do.
Ads, social and search together
Your ads can work alongside your social media, Google Ads and website, as one plan.
Frequently Asked Questions
We plan campaigns around your goal, set up tracking and audiences, create ad images, videos and copy, run and test the ads on Facebook and Instagram, and report results every month.
Both are run from Meta Ads Manager, and one campaign can show on both. Instagram suits visual products, Reels and younger audiences. Facebook reaches a broad range of ages. We choose placements from your results.
Google Ads reaches people already searching for what you sell. Meta Ads reaches people while they browse, so it creates interest. Many businesses use both, and we can advise which to start with.
No. Results depend on your offer, price, market and how quickly you follow up. We commit to the work: clear tracking, tested ads, honest reporting and decisions based on results.
It depends on your goal, market and what a customer is worth to you. We suggest a starting budget after the free review and increase it only when results support it.
We use clear ad messages, filter questions on forms, careful audiences and fast follow-up, and we review what happens to leads, not only how many arrive.
Yes. These ads open a WhatsApp chat with your business, which works well for local and service businesses. They need quick replies, so we agree a follow-up routine with you.
We do. We design the images, write the text, and produce short videos for Reels and Stories, then test several versions against each other.
Yes. We set up and test the Meta Pixel and the key actions you care about, such as leads or purchases, so you can see which ads bring results.
You can see results within days, but reliable patterns take a few weeks. Meta needs time to learn, and we need time to test ads and audiences.
You do. Your ad account, Facebook page and Instagram account stay in your name. Ad spend is paid to Meta directly from your account.
Access to your Facebook page and Instagram account, your offer and any images or videos you have, and your goals. We tell you exactly what we need after the free review.
Let's Look at Your Ads Together
Tell us about your business and we will review your offer and ads and tell you what we would do first. Free, and no obligation.
hello@adinfoweb.com