App marketing ยท India
App Marketing Services in India: ASO, Install Ads, Ratings, Retention and Monetization
Get found in the Play Store and App Store, buy installs that stay, and turn users into revenue. One specialist with 5 years of experience in ASO, Google Ads and SEO runs the whole loop, with every number tracked.
The problem
Why Good Apps Still Struggle to Grow
Most app owners hit the same four walls. Each one has a fix, but they need to be solved together.
Nobody finds the app
Most installs start with a store search. A weak title, thin description and poor screenshots keep a good app buried.
Paid installs that do not stay
Cheap installs mean little if users uninstall in a day. The cost that matters is the cost of a user who stays and pays.
Low ratings and unanswered reviews
A rating below what users expect lowers store conversion, and unanswered complaints put off the next visitor.
Users leave after the first session
Without a clear first-time experience and follow-up, most new users never return, however you got them.
What we do
App Marketing Services We Offer
Growth comes from the whole loop: being found, getting installs, earning good ratings, keeping users and making revenue. Choose one service or let us run the whole plan.
App Store Optimization (ASO)
More organic installs from store search and browse.
- Keyword research for your app, country and language
- Title, short and full description (Play) and subtitle and keyword field (App Store)
- Icon, screenshots and preview video recommendations
- Store listing A/B tests
App Launch
Launch with a tested listing and a plan, not a blank page.
- Market and competitor research
- Launch-ready store listing and assets
- Launch plan for organic and paid installs
- Early review and crash monitoring
Localization and Custom Store Listings
Show each audience a listing in its own language.
- Keyword research by language and country
- Translated and adapted listings
- Custom store listings (Google Play) and custom product pages (App Store)
- Listings matched to each ad campaign
Paid User Acquisition (App Install Ads)
Paid installs from users likely to stay and spend.
- Google App campaigns and Meta app install ads
- Creative testing and audience setup
- Bidding toward in-app events, not only installs
- Weekly budget and cost review
Reviews and Ratings
A better rating improves conversion on every visit.
- In-app review prompts at the right moments
- Replies to user reviews, written for the next reader
- Review analysis to find and fix recurring problems
- No incentivised or fake reviews, which store policies prohibit
Retention and Monetization
Keep the users you win and earn from them without driving them away.
- Onboarding and first-session review
- Push notification and in-app message plans
- Ad placement, offer and paywall tests (for example AdMob)
- Revenue balanced against retention, using the data
App Performance Reporting
Know what is working, by channel.
- Installs by source, organic and paid
- Cost per install and per in-app action
- Retention and revenue by cohort
- A monthly report in plain language
UI/UX Design
Make the app easier to use, so more users stay.
- Review of onboarding, navigation and key screens
- Redesigns for the screens where users drop off
- Designs checked against retention and conversion
- Files ready to hand to your developer
Store Listing Creatives
Icons, screenshots and visuals that win the install.
- App icon concepts
- Screenshot sets built around one benefit each
- Feature graphic and preview video storyboard
- Variants for A/B tests and different languages
How store search works
What Decides Whether Your App Gets Found and Installed
Store search is not a mystery, but nobody outside the stores knows the exact formula. We work with three things we can see and improve.
Relevance
The store matches what people type to your title, description and, on the App Store, the keyword field. Wrong or missing keywords mean no visibility for the searches that matter.
Conversion
Visibility only helps if people install. Icon, screenshots, rating and the first lines of text decide how many visitors become installs.
Quality signals
Ratings, reviews, crash rates and how often users come back show the store that people like the app. The stores do not publish exact formulas, so we treat these as signals to improve, not levers to game.
Paid installs
How We Run App Install Ads
Install ads buy users. The aim is to buy users who stay and pay, so we move the target from installs to actions as data builds up.
Start with installs
New campaigns start by optimising for installs, to gather data and test creatives and audiences at a small budget.
Move to in-app actions
Once enough conversions arrive, we switch to bidding for actions such as registration or purchase, so ads find users who do something valuable.
Scale on value
When revenue is tracked, we bid toward value and return on ad spend, and scale only what pays back.
Google's own guidance says automated bidding needs a steady flow of conversions before it works well. See About App campaigns and bidding in App campaigns.
Reviews, retention and monetization
Keep the Users You Win, and Earn From Them
Ratings, retention and revenue decide whether growth lasts. Here is how we work on each.
Reviews and ratings
We ask for ratings after moments of success, reply to reviews in a helpful tone, and fix the problems that show up repeatedly. We never buy reviews or offer rewards. Google bans both under its policy on ratings, reviews and installs.
Retention
We look at day 1, 7 and 30 return rates, the first session, and where users drop. Then we improve onboarding, notification timing and the first reward, and test each change.
Monetization
We review the revenue model, ad placement and frequency, the first purchase offer and paywall, always checking that more revenue does not cost you users.
Policy: Google Play: User Ratings, Reviews, and Installs.
| Revenue model | Often suits | Watch out for |
|---|---|---|
| Ads (for example AdMob) | Large free audiences, casual games, utility apps | Too many or badly placed ads hurt retention. Placement and frequency need testing. |
| In-app purchases | Games with progression, apps with one-off upgrades | The first purchase offer and price points matter most. Test them. |
| Subscriptions | Apps with ongoing value, content and services | The paywall must be clear, and churn must be watched from month one. |
| Hybrid | Many mid-core games and larger apps | Needs careful balancing so ads, purchases and subscriptions do not fight each other. |
Plan by stage
What We Focus On at Each Stage of Your App
The right plan depends on where your app is today.
| Stage | What we do | Why it matters |
|---|---|---|
| Pre-launch | Keyword and competitor research, listing draft, install and in-app event reporting checked, store assets prepared. | You launch with a tested listing and working measurement, not a blank page. |
| Launch | Listing goes live, small ad tests start, early reviews and crashes watched daily. For games, a soft launch in a smaller market to check retention before scaling spend. | Problems show up while spend is small. |
| Growth | Scale ads that bring users who act, test creatives and audiences, localise listings, improve retention and the first purchase. | Paid and organic installs grow together without cost per user running away. |
| Mature | Refresh listing and screenshots, win back lapsed users, tune monetization, use custom listings for different audiences. | Revenue per user and rankings are protected as competition changes. |
Our process
Our App Marketing Process
A clear five-step workflow, from audit to monthly reporting.
App and store audit
We review your listing, ratings, install sources, retention and revenue to find the biggest gaps.
Tracking and goals
We check that install and in-app event reporting in Firebase, Google Ads and Meta is working, so every decision uses real data.
Fix the listing
ASO changes go live first, because they lift every other channel.
Launch and test ads
Install campaigns start small, with creative and audience tests.
Improve and report
Retention and monetization changes follow the data. You get a monthly report.
Practitioner notes
What an Experienced App Marketer Watches For
These details separate a managed app from one left to chance.
Localise for how people search
In India, many users search in Hindi, Hinglish or regional languages. We test keywords in the languages your users actually type.
Screenshots sell, not describe
The first two or three screenshots do most of the work on the store page. We design them around one clear benefit each.
Optimise for the user who pays
Installs are a start. We steer ads toward in-app events like a purchase, a level reached or a subscription, where your tracking allows.
Mistakes that cost rankings
Keyword stuffing, copied descriptions and fake reviews can hurt visibility or get an app flagged. We avoid them.
Games and apps need different plans
A casual game lives on ad revenue and quick sessions. A utility or service app lives on repeat use and purchases. The plan changes with it.
Follow store policies
We keep to Google Play and App Store rules on reviews, ads and metadata, so your listing and account stay safe.
Common mistakes
10 App Marketing Mistakes We See Most
Most of these cost money quietly. Avoiding them is half the work.
1. Stuffing keywords into the title and description
Repeating terms reads badly, converts worse and can break store rules. Clear, natural text that uses the right terms once works better.
2. Copying a competitor's listing
It brings the same keywords as everyone else and no reason to choose you. Research competitors, then write your own.
3. Buying installs from unknown sources
Low-quality or fake installs waste money and can harm ranking or get an account flagged. Stick to trusted ad platforms.
4. Judging ads only by cost per install
The cheapest installs are often the users who never open the app again. Judge by cost per user who takes a valuable action.
5. Starting ads before reporting works
Without install and in-app event reporting you cannot tell good campaigns from bad ones. Fix measurement first.
6. Ignoring day 1 retention
If most users do not return the next day, more ad spend only fills a leaking bucket. Fix onboarding first.
7. Asking for a rating at the wrong moment
A prompt right after a crash or on the first launch draws bad reviews. Ask after a moment of success.
8. Changing many listing elements at once
You cannot learn what worked. Change one thing at a time and give each test enough traffic.
9. Skipping localisation
An English-only listing misses users who search in other languages. Localise for your biggest markets.
10. Offering rewards for ratings or reviews
Both stores prohibit incentivised reviews. It risks your listing and your account.
Choosing an agency
8 Questions to Ask Any App Marketing Agency
Use these with us, or with anyone else you are considering.
1. Which stores and ad platforms have you managed?
A good answer names Google Play, the App Store, Google Ads and Meta, and explains where they are strongest, not just a list of tools.
2. How will you measure success?
A good answer starts with tracking and names the metrics: conversion rate, cost per in-app action, retention, ROAS. Avoid anyone who only talks about installs or rankings.
3. What will you change first, and why?
A good answer follows an audit and explains the order of changes. If they have a fixed plan before seeing your app, be careful.
4. Do you promise rankings or installs?
A good answer is no. Store results depend on competition and the stores do not publish their ranking formulas.
5. How do you handle reviews and ratings?
A good answer includes prompting at the right moments, replying to users and fixing problems. A bad answer includes buying reviews or rewards.
6. Who actually does the work?
A good answer names the person. At Ad Infoweb it is one specialist, not a hand-off to a junior team.
7. Who owns the accounts and data?
A good answer is you. Your store consoles, ad accounts and analytics should stay in your name.
8. How will we communicate?
A good answer includes a regular report in plain language and a clear contact, not a dashboard you never see.
Tools and platforms
What We Work With
We work inside the tools you already use, and your accounts stay in your name.
Working together
How Working With Us Works
Simple, clear and in writing, so you always know what you are getting.
Start with a free review
We look at your listing, ratings, install sources and goals, then tell you what we would fix first. No obligation.
Scope agreed in writing
You choose the areas you need, such as ASO only or the full loop. We agree what is included before work starts.
Ad budget stays with you
Install ad spend is paid directly to Google or Meta from your own account.
Who this is not for
Apps that have not launched or do not work reliably yet, owners who expect guaranteed rankings or installs, and apps with no budget for testing.
Why Ad Infoweb
Why Work With Ad Infoweb
5 years of hands-on experience
Your app is handled by a specialist in ASO, Google Ads and SEO, not passed to a junior team.
We run live campaigns ourselves
We run lead generation Google Ads for our own project, so we work with the same costs and trade-offs you do.
Based in Jaipur, working across India
We understand Indian users, languages and the Play Store market here.
Frequently Asked Questions
Our app marketing service covers App Store Optimization, app launch, localization and custom store listings, app install ads, reviews and ratings, retention and monetization, performance reporting, UI/UX design and store listing creatives. You can start with one service, such as ASO, and add others later.
ASO means optimising your store listing, including title, description, keywords, icon and screenshots, so more people find the app and install it. It brings organic installs that do not cost you per click.
ASO improves how your listing performs in store search and on the page, so organic installs grow. Install ads pay for users through Google, Meta and other channels. They work best together, because a better listing makes every ad click convert better.
Request a free app review through the form. We look at your listing, ratings and install sources, then reply with what we would fix first and what each area would involve. You decide whether to go ahead.
No. Store rankings and ad results depend on competition, your app and the platforms. We commit to the work: a clear plan, tracked results and honest monthly reporting.
Store changes can show effects in a few weeks, but steady ranking gains usually build over months. We test changes one at a time, so you can see what worked.
Yes, in honest ways: better review prompts at good moments, replies to reviews, and fixing the problems users keep mentioning. We never buy reviews or offer rewards for ratings, which store policies prohibit.
Store listing conversion rate, installs by source, cost per install and per in-app action, day 1, 7 and 30 retention, revenue per user, ROAS, rating trend and crash-free users. The report explains what changed and what we will do next.
Yes. We work with games and apps. The plan differs: games often depend on ad revenue and fast sessions, while service apps depend on repeat use and purchases.
Yes. Pre-launch work includes keyword and competitor research, a draft listing, setting up tracking, and a launch plan. Starting early means you launch with measurement and a tested listing.
Your store listing links, access to the store consoles and analytics where possible, and your goals. We tell you exactly what we need after the free review.
We work with Google Play and the Apple App Store, and with Google Ads and Meta for install campaigns.
Ready to Grow Your App?
Send us your details and we will review your listing and reply with what we would fix first. No obligation.
hello@adinfoweb.com ยท Jaipur, Rajasthan