Graphic design and UI/UX
Graphic Design and UI/UX That Make Your Brand Look Credible
Logos, social media graphics, ad creatives and app screens, designed to be clear, consistent and built for where people will actually see them.
The problem
Why Many Businesses Look Less Professional Than They Are
The same four problems come up again and again. Each one has a fix.
A brand that looks different everywhere
Different colours, fonts and styles on each profile, ad and page make a business look less established.
Graphics that get scrolled past
Busy layouts, small text and weak focus mean nobody stops long enough to read or act.
Designs that break on other screens
A design made for one size looks cropped or unreadable as a story, an ad or a store listing.
Apps that are confusing to use
If users cannot find the next step, they leave. Good screens make the next step obvious.
What we design
What We Design
Pick one item or let us handle your whole design system.
Logo and Brand Identity
A mark and a look that represent you.
- Logo concepts and a final mark
- Colour and font choices
- Versions for dark, light and small sizes
- Files for every common use
Social Media Graphics
Posts and stories that match your brand.
- Post and carousel designs
- Story and Reel cover designs
- Templates you can reuse
- A consistent look across platforms
Ad Creatives and Banners
Ads built to get noticed and clicked.
- Designs for Meta, Google and display ads
- Several versions to test
- Clear message and one action
- Sizes for each placement
UI/UX for Mobile and Game Apps
Screens that are easy and enjoyable to use.
- User flows and wireframes
- Visual design of key screens
- Clear buttons, menus and feedback
- Files ready for your developer
Website and Landing Page UI
Layouts that guide visitors to act.
- Page layouts for desktop and phone
- Clear hierarchy and calls to action
- Design that matches your brand
- Ready to hand over for building
App Store Creatives
Icons and screenshots that win installs.
- App icon concepts
- Screenshot sets built around one benefit each
- Feature graphics for store listings
- Variants for testing
Thumbnails and Channel Art
Visuals that earn the click on YouTube.
- Clear, readable thumbnail designs
- Channel banner and logo
- A consistent look for the channel
- Variants to test
Animations and Lottie
Small motion that adds clarity.
- Lottie animations for apps and websites
- Animated logos and icons
- Light files that load fast
- Motion that supports, not distracts
Brand Guidelines and Templates
Keep every design consistent.
- Colours, fonts and logo usage rules
- Templates for posts and documents
- A simple guide your team can follow
- Everything in one place
Design briefs
What to Tell Your Designer: A Brief That Works
A clear brief saves time and rounds of changes. Six things make the biggest difference.
1. Who it is for
The audience, their age, interests and what they care about. A design for everyone usually works for no one.
2. What it should achieve
One clear goal: get a click, build trust, explain an offer or help users finish a task.
3. The one message
The single thing a viewer should remember. If there are five messages, none of them lands.
4. Where it will appear
A phone story, a feed ad, a store listing or a printed banner. Each needs a different layout and size.
5. Your brand assets
Logo files, colours, fonts and any images you want used, so the new design matches the old.
6. Examples you like
Two or three designs you admire, and one you dislike. They tell a designer more than adjectives.
Where designs appear
Design for Where It Will Be Seen
The same idea needs a different layout in each place. Here is what changes.
Feeds and posts
People scroll fast. One focus, large text and strong contrast, readable on a small phone screen.
Stories and Reels
Full-screen vertical layouts, with important text away from the edges where buttons and captions sit.
Ads
A clear message, one action, and versions for each placement size, so nothing is cropped badly.
Store listings and thumbnails
Small images that must be understood in a glance. Fewer words, bigger shapes.
App and screen design
How We Design Apps and Screens
Good screens start with the user, not the colours. Five steps.
Understand
We learn who uses the app or site and what they need to finish.
Map the flow
We plan the path from opening the screen to completing the task.
Wireframe
We sketch layouts without colour, to get the structure right first.
Design
We add colour, type and imagery, matched to your brand.
Hand over
We prepare files and notes your developer can build from.
How a project works
How a Design Project Works
Five steps, from the first brief to final files.
Brief
We learn about your business, audience and what the design must do.
Concepts
We create a few directions, so you can react to something real.
Refine
We improve the chosen direction with your feedback.
Finalise
We prepare the final designs in the sizes and formats you need.
Hand over
You receive organised files, ready to use.
How we design
The Design Habits We Follow
Small habits that keep designs clear and consistent.
One focus per design
Every design should have one clear thing to look at, then one thing to do.
Readable first
Text must be large and clear enough to read on a phone, at arm's length, in a moving feed.
Contrast matters
Strong contrast helps people see and read, including people with weaker eyesight.
Use a system, not one-offs
A small set of colours, fonts and layouts used consistently builds recognition quickly.
Design for the phone first
Most designs are seen on a phone. We check there first, then scale up.
Cover the accessibility basics
Readable sizes, sensible colours and clear labels help everyone, including people using assistive tools.
Why designs fail
10 Design Mistakes That Hurt Your Brand
Most of these cost businesses quietly. Spotting them is half the work.
1. Too many fonts and colours
It looks messy and unprofessional. Pick a small set and stick to it.
2. Small, low-contrast text
If it is hard to read at a glance, it will not be read at all.
3. Crowding everything into one design
Too many messages mean none gets across. One idea per design.
4. Using blurry or stretched images
Low-quality images make a brand look careless. Use sharp, correctly sized images.
5. Designing for one size only
The design must work in each place it will appear, not just the one you first imagined.
6. Copying competitors
You look the same and give no reason to choose you. Learn from them, then be distinct.
7. Ignoring the brand
Each design should look like it comes from the same business.
8. Hiding the call to action
If the viewer does not know what to do next, they will do nothing.
9. Skipping a clear brief
Vague briefs lead to rounds of revisions. A clear brief saves time.
10. Using unlicensed images or fonts
It can lead to legal problems. Use original or properly licensed assets.
Before you hire
Before You Hire a Designer: 8 Questions to Ask
Ask us these, or ask anyone else you are considering.
1. Can I see how you work, not just finished designs?
A good answer explains the process, from brief to final files, and what you will see at each step.
2. What will you need from me?
A good answer is a short brief, your brand assets and examples, not a long list of demands.
3. How many revisions are included?
A good answer is a clear number, agreed in writing, before work starts.
4. What files will I receive?
A good answer lists the formats, such as PNG, JPG, SVG or PDF, and the sizes you will get.
5. Who owns the final designs?
A good answer is you, once the work is agreed and paid for. Check this in writing.
6. Are the images and fonts licensed?
A good answer is yes, original or properly licensed, with no legal risk for you.
7. How do you handle app and screen design?
A good answer covers user flows, wireframes and a clear handover for developers.
8. Who will be designing for me?
A good answer names the person. At Ad Infoweb, you deal directly with the person doing the work.
Your files
The Files You Receive
You get final files in the formats you need, organised so you can find them easily.
What to expect
What to Expect
Simple and in writing, so you always know what you are getting.
A free design review first
We look at your current brand and designs, then tell you what we would do first.
Scope agreed in writing
We agree the designs, revision rounds and timeline before work starts.
You own the final designs
Once the work is agreed and paid for, the final designs are yours to use.
Who this is not for
Anyone who wants an exact copy of another brand's work, expects unlimited revisions, or cannot share a clear brief or feedback.
Why Ad Infoweb
Why Work With Ad Infoweb
Design built to perform
Because we also run ads, SEO and apps, we design with the result in mind, not just the look.
Experience with apps and games
We design for mobile and game apps, and for the store listings that bring in installs.
Design, ads and sites together
Your graphics can work with your social media, ads and website, as one consistent plan.
Frequently Asked Questions
It covers logos and brand identity, social media graphics, ad creatives and banners, app and website screens, store listing creatives, thumbnails, Lottie animations and brand guidelines. You can start with one item and add more later.
Graphic design creates visuals such as logos, posts and ads. UI/UX design plans how an app or website works and looks, so users can complete tasks easily. Many projects need both.
Yes. We plan the user flow, sketch wireframes, design the key screens and prepare files your developer can build from. Games also need clear feedback and a good first-time experience.
A short brief about your business, your audience and the goal, plus any logo, colours, fonts and examples you like. We tell you exactly what we need after the free review.
We agree the number of revision rounds in writing before work starts, so you know what to expect and there are no surprises.
We deliver final files in the formats you need, such as PNG, JPG, SVG, PDF, MP4 or Lottie JSON, in the right sizes, organised so you can find them easily.
You own the final designs once the work is agreed and paid for. We use original or properly licensed images and fonts, so you can use the designs without legal worries.
Yes. We design post, carousel and story templates in your brand style, so your social media looks consistent. We also manage posting if you want it handled for you.
Yes. We create ad designs for Meta, Google and display placements in the right sizes, with several versions to test, and with one clear message and action.
Yes. We create light animations for apps and websites, such as animated icons and loaders, in Lottie format so they load fast and look sharp on any screen.
Yes. We review what you have, keep what works, and update the logo, colours and fonts if needed. We also create brand guidelines so every design stays consistent.
It depends on the size of the work and how quickly you send feedback. After the brief we give you a clear timeline in writing before work starts.
Let's Look at Your Brand Together
Tell us about your business and we will review your designs and tell you what we would do first. Free, and no obligation.
hello@adinfoweb.com